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Company Info

Teach For America
315 West 36th Street,
New York, NY, United States

Phone: 212-279-2080
Web Site: www.teachforamerica.org

Company Profile


Manager, Email Marketing (NYC)


col-narrow   

Job ID:

683

Posted:

01.08.2018

Location:

New York, NY 

Zip Code:

10018
col-wide   

Occupations:

Marketing-Product: Digital Marketing, Marketing Manager

Category:

Children | Youth, Economic Development | Community development | Rural | Urban, Education | Library | Resource Center

Employment Type:

Full time

Job Description:

Requisition:

Manager, Email Marketing (NYC)

Job Description:

The Role

As the Manager of Email Marketing you will execute an email strategy that details how the organization leverages email to recruit prospects, nurture current corps members, and engage alumni and other members of the Teach For America network of education reformers. You will act as an expert on Teach For America’s email platform. Your job will involve a high degree of planning, developing, testing, and analyzing email campaigns, as well as working closely with cross-functional and partner teams. You will be responsible for ensuring adoption of best practices for sending, tracking, and optimizing email campaigns and you will be excited to develop solutions that meet communication goals.

 

The Manager of Email Marketing will report to the Managing Director of Email.   

 

The Team

Our Marketing and Communications team is charged with bringing to life Teach For America’s mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization’s brand identity, positioning, and key messages.  We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America. 

Qualifications:

Primary Responsibilities

  • Execute on marketing campaigns across a series of organization-wide initiatives
  • Create, clean up, and manage new and existing email user accounts, ensuring each user has the correct access and permissions
  • Understand, support, and optimize the data integration between our email provider and our internal database, helping others to understand the value of data accuracy and completeness for communications
  • Develop email templates within Pardot that meet the needs of specific users and content needs identified within the content strategy
  • Compile and distribute email analytics and reporting to the Insights and Email teams to ensure that common metrics and send frequencies are regularly reviewed
  • Measure and evaluate email performance on an ongoing basis and use research and data to ensure effectiveness
  • Promote the use of email optimization and A/B testing techniques, pushing the envelope in terms of templates, content, design, formatting, deliverability, and conversion
  • Respond to questions from users around the organization about how to use our email services provider (currently Pardot)
  • Assist with coaching individual users on general email strategy as well as platform use (content and language, branding, formatting, deliverability, platform interface, subscriber best practices, etc.), responding to questions and proactively sharing best practices

Requirements

Prior Experience

  • 3-5 years of experience executing email strategy at a mid-size to large organization or company
  • Previous experience in related email or multi-channel marketing
  • Previous experience working in Pardot, Salesforce, and other CRM databases a plus
  • Digital optimization experience is a plus

Education

  • Bachelor’s degree required.

Work Demands

  • National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected

Apply Now

To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact staffing@teachforamerica.org  or visit www.teachforamerica.org/careers

 

About the Organization

There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children’s potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.

 

Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.

 

Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.

 

Our Core Values and Diversity, Equity & Inclusiveness Statement

Learn more about our Core Values and our commitment to Diversity, Equity & Inclusiveness.

 

Benefits and Salary

Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at

www.teachforamerica.org/about-us/careers/employee-benefits.

 

Commitment to Diversity and Equal Opportunity Employment Policy

Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff:

www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.

 

Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

 

This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.



Company Info


Teach For America
315 West 36th Street,
New York, NY, United States
Phone: 212-279-2080
Web Site: www.teachforamerica.org

Manager, Email Marketing (NYC)

col-narrow   

Job ID:

683

Posted:

01.08.2018

Location:

New York, NY 

Zip Code:

10018
col-wide   

Occupations:

Marketing-Product: Digital Marketing, Marketing Manager

Category:

Children | Youth, Economic Development | Community development | Rural | Urban, Education | Library | Resource Center

Employment Type:

Full time

Job Description:

Requisition:

Manager, Email Marketing (NYC)

Job Description:

The Role

As the Manager of Email Marketing you will execute an email strategy that details how the organization leverages email to recruit prospects, nurture current corps members, and engage alumni and other members of the Teach For America network of education reformers. You will act as an expert on Teach For America’s email platform. Your job will involve a high degree of planning, developing, testing, and analyzing email campaigns, as well as working closely with cross-functional and partner teams. You will be responsible for ensuring adoption of best practices for sending, tracking, and optimizing email campaigns and you will be excited to develop solutions that meet communication goals.

 

The Manager of Email Marketing will report to the Managing Director of Email.   

 

The Team

Our Marketing and Communications team is charged with bringing to life Teach For America’s mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization’s brand identity, positioning, and key messages.  We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America. 

Qualifications:

Primary Responsibilities

  • Execute on marketing campaigns across a series of organization-wide initiatives
  • Create, clean up, and manage new and existing email user accounts, ensuring each user has the correct access and permissions
  • Understand, support, and optimize the data integration between our email provider and our internal database, helping others to understand the value of data accuracy and completeness for communications
  • Develop email templates within Pardot that meet the needs of specific users and content needs identified within the content strategy
  • Compile and distribute email analytics and reporting to the Insights and Email teams to ensure that common metrics and send frequencies are regularly reviewed
  • Measure and evaluate email performance on an ongoing basis and use research and data to ensure effectiveness
  • Promote the use of email optimization and A/B testing techniques, pushing the envelope in terms of templates, content, design, formatting, deliverability, and conversion
  • Respond to questions from users around the organization about how to use our email services provider (currently Pardot)
  • Assist with coaching individual users on general email strategy as well as platform use (content and language, branding, formatting, deliverability, platform interface, subscriber best practices, etc.), responding to questions and proactively sharing best practices

Requirements

Prior Experience

  • 3-5 years of experience executing email strategy at a mid-size to large organization or company
  • Previous experience in related email or multi-channel marketing
  • Previous experience working in Pardot, Salesforce, and other CRM databases a plus
  • Digital optimization experience is a plus

Education

  • Bachelor’s degree required.

Work Demands

  • National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected

Apply Now

To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact staffing@teachforamerica.org  or visit www.teachforamerica.org/careers

 

About the Organization

There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children’s potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.

 

Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.

 

Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.

 

Our Core Values and Diversity, Equity & Inclusiveness Statement

Learn more about our Core Values and our commitment to Diversity, Equity & Inclusiveness.

 

Benefits and Salary

Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at

www.teachforamerica.org/about-us/careers/employee-benefits.

 

Commitment to Diversity and Equal Opportunity Employment Policy

Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff:

www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.

 

Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

 

This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.